I am becoming much more optimistic about our local economy.  In recent weeks I have seen an uptick in spending at most of our clients businesses.  In addition, one major Long Island radio station is oversold in the month of March!

 

For all of the talk of doom and gloom, it turns out that Wall Street is lagging behind the real news on the local level.  Many of you recall Wall Street reaching record highs in November when locally we were questioning where all of the customers went.  Today the reverse is taking place, the customers have timdly returned while Wall Street panics over poor economic reports in January and February.

 

In some cases major competitors have slowed down or stopped advertising opening the way for Indigo Advertising clients to regain market share.  In addition, some media have lowered pricing making it less expensive to reach more customers!

 

Add to the equation less advertisers and Indigo ads are standing out more than ever.  No wonder some of our customers are reporting brisk sales and upwards of a 20% increase year over year!

 

So keep your eyes on the business and not in the news.  The economy is getting better not worse.  At least from my point of view.

 

Anthony Parenti

President

Indigo Advertising Inc.